Brian Shrowder is an ex-journalist and communications expert who knows exactly how large organisations effectively use PR. Small business owners though haven't typically taken advantage of the benefits of PR so in this episode Brian tells us how.
Show Notes
@BrianShrowder is a #mediatrainer and #communications #publicrelations industry expert at his own consultancy @mediacraftcomms.
After dabbling in student radio at the University of Adelaide he had stints in #newsreporting and #journalism at the @ABC and @channel10.
Mid career he jumped across to public relations (his second career).
In his own consulting he specialises in #crisiscommunication but in this episode he unpicks public relations for the benefit of #smallbusinessowners. We talk about;
- why PR isn't just for #bigbusiness
- what PR is and who it impacts that are associated with your business
- how small business owners can take advantage by getting visibility in the first place
- the importance of building and maintaining relationships with the people who matter to you as an organization or a business e.g staff, customers, communities
- #reputationmanagement - what am I going to be known for?
- how it's different to #marketing
- How do I build a positive image and positive reputation?
- how and why @princeharry had 2 goals when doing his recent round of media promotions for his new book
- where to find public relations agencies
- how to think about and use media that actually reaches your target audience
- how journalists are trained to easily detect bad PR that is really advertising in disguise
- how to be creative with your #PR - it has to be something that makes a new story genuinely new or will directly benefit people in the audience
- the expanding range of media #podcasts #webcasts and #onlinepublications
- do-it-yourself (#DIY) options for PR
- using PR communications to offset some significant potential damage
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