Sam Hemphill co-founded Meeum and helps build tech fluency and digital empowerment in business owners. In this episode he talks about how business owners can achieve this with some DIY thinking and a switch in focus to their customer and their needs.
Show Notes
@SamHemphill co-founded @Meeum which builds #techfluency and #digitalempowerment in #businessowners.
@Meeum also works with digital professionals who want to #reskill, or build complementary #skills.
Sam studied to be a #highschool #educator and while at #university ran a booking agency and a tour management company. He then got heavily involved in the #musicindustry in #Brisbane as both a #performer and a #manager. A lot of the work he was doing was #marketing, getting bands known and #ontheroad. As a byproduct, he got really interested in #webaccessibility which remains a big passion.
In our discussion we cover;
- how #COVID caused a lot of #businesses to have to #godigital even though they may not have wanted to, or may not have considered it to be particularly imperative before that
- the really significant crossover between #webaccessibility, #SEO and user experience #ux
- how and why they teach people how to #code #websites
- why #Knowledgeispower
- his favorite #analogy for explaining why #business should invest in some #diy #digitalfluency
- how having that core understanding of #digital #onlinemarketing etc, even if you're not going to do it yourself, goes a long way to really helping you run your business more productively
- why every business needs a #website (well most businesses) because you can't just rely on having a #Facebookpage
- the secrets of good #SEO
- what #SEO means at a basic level - that people can find you for the #searchterms that you want to be found for
- #customerjourneymapping
- his advice to #takeitslowly but not quit too early, and not chase #tworabbits
- @CasadeCambioConsulting as a great example of business that benefitted from an investment in better #SEO
- what #websiteplatform should we be on and how to decide
- the crossover in many things that are good for the user experience and also good for SEO e.g. like speeding up your website. Your customers love it, so does Google
- the power of owning and controlling your #website and your #email because @facebook and other #socialmediaplatforms can change their #algorithm at any time, and have multiple times. So don't build your castle on somebody else's land
- the power of #backlinks and #content and #PR
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